The Top 5 Mistakes to Avoid When Shopping for Shoes Online

Finding the perfect pair of shoes can take you days and numerous (often repeated) visits to various shops. Because of this, you could end up spending a lot of time, effort, and even money to buy the ideal footwear that you are looking for.

Shopping online can save you a lot of hassle and stress when buying new footwear. By using the Internet to hunt for shoes, you can look into numerous brands, styles, and designs within minutes. You can easily find out the prices and identify items that are on sale as well.

Additionally, using the Internet to purchase your next pair of heels, flats, boots, or sneakers can allow you access to brands that you typically cannot get your hands on. If you are fond of Italian footwear, for example, you can buy genuine Baldinini shoes online.

Whether the e-commerce shop is located in your state or country, or overseas, you will be sure to get the exact product you ordered.

Getting the Most From Your Online Shopping Experience

To enjoy a smooth and safe online shopping experience, you need to avoid making mistakes that could make the whole process a disaster.

These common mistakes include:

1.     Not choosing the right online shop

Whether you are new to the world of online shopping or not, you will always have a stress-free, successful experience if you select the right site to buy from.

Presently, there are thousands of e-commerce sites to shop from. Many of these shops sell similar products at the same prices. Some may offer the exact items at a lower value.


Due to these similarities and differences, your chances of buying the right product may be jeopardized. More importantly, with all the attention-grabbing promises and low prices, you might end up choosing an untrustworthy shop.

To ensure you will be dealing with a shop that sells authentic products and truly delivers, read online reviews about the company. Find out how long the store has been operating as well. If the site has been in business for years and has a good track record when it comes to getting customer feedback, you can expect the right item and excellent service from them.

2.     Failing to use the filtering and sorting functions

Since you are shopping in the comfort of your home, you won’t have any reservations about spending time looking at hundreds of pairs of footwear to zero in on the perfect one. However, scrolling through numerous products and staring at your device for long periods can be exhausting and overwhelming.

Additionally, while scrolling through the different products, you might end up buying one or two items that you never planned on purchasing.

To avoid wasting time, energy, and money, filter your search. If the online shop has a sorting feature, use it as well.

With these two functions, you can narrow down your search results to the specific style, color and size of shoes that you prefer. This will allow you to save a lot of time finding the perfect pair. You will avoid a lot of temptation as well.

3.     Not spending enough time scrutinizing the item

Shopping online means relying only on the images on the website to decide whether you like the product or not, and if it will live up to your expectations. If you spend less than a minute looking at a pair, don’t click the Buy button immediately — your chances of getting an item you don’t like (and will send back) will be higher.

To avoid the hassles of returning a purchase, make sure you enlarge the images of the product you are interested in. Evaluate the item carefully and look at it from different perspectives.

Additionally, take the time to read the materials used carefully. Check if the product description states the color of the product as well. This is because sometimes, the photos of the item may not reproduce its color accurately.

4.     Selecting the wrong size

One of the top mistakes shoppers make when buying shoes online is ordering a pair in the wrong size.

Although it can be easy to return your purchase, there is a chance that the store won’t have the product in the correct size. If this happens, you will have to go through the process of shopping again. Your other option would be to request for refund. If you choose this, it is unlikely that you will be able to get the full amount back.

To avoid these hassles, make sure you measure your feet properly. You can do this by wearing a sock of medium thickness then placing this foot on a blank sheet of paper. Draw the outline of your foot. Next, use a ruler to measure the length from heel to toe.

Once done, compare the measurement with the shop’s conversion chart and size guide.

By following this tip, your chances of getting shoes in the right size will be higher.

5.     Failing to read the terms and conditions

Lastly, when shopping online, read and understand all the terms and conditions before buying any product. Take special note of the return policy; find out who will bear the shipping expenses, the allowed period for returning the item, and if a restocking fee is assessed.

Make sure you know the shipping costs beforehand as well. The last thing you want to happen is to spend more on a pair of shoes than you originally planned.

Whether you are looking for shoes for work, everyday wear, or a special event, aim to go through the whole shopping process carefully, especially if you are looking at designer brands sales online. Like the right outfit, the perfect shoes will help make you feel confident and better about yourself when you put them on.


Victoria Maksheeva is the CEO of Brandable SA. Founded in 2016, Brandable is a luxury fashion online retailer established in Switzerland. The store offers collections from well-known designers around the globe specialising in luxury clothes and accessories for women, men and children.