The clothing industry remains one of the most successful in today’s business scene. And even with fast-evolving values and economic climate, people will continue to buy new clothes. Because of this, the clothing industry is highly competitive. If you are thinking of selling custom printed shirts, hoodies, bags, and accessories, you must come up with strategies to stand out.
The clothing design is definitely the main stand-out element but there are other contributory variables to consider for a truly unique product that attracts consumers. So, rounded up below are five ways to add more value when selling such items of clothing.
1. Up the shirt quality
Consider the preference that most people have for tag-less shirts. Choose shirts and other items of clothing for customization that are free from those scratchy brand tags, especially if you are targeting a young market.
Also, pay attention to the material. Provide your target audience with luxurious and green material options. Consumers nowadays want to be consistent with their personal values. It will help your clothing business to deliver products that align with your customers’ values.
2. Make it a set.
Create a fashionable ensemble using your different clothing products and make dressing up easier for your customers. Find someone in your company who has impeccable style and have he or she put together different items for a great looking outfit that can be presented as a set.
Perhaps, consider adjusting the price of the set to make it a more attractive option for consumers. Also, use a really cute container. A reusable jute or canvas bag is always a good idea.
3. Package it as a gift item.
Creative packaging boosts the marketability of products. According to Beth Lang, the owner of Alexa’s Angels, a jewelry store in Windsor, Colorado, consumers are always looking for products that can save them time.
This is why clothing items already packaged as a gift are huge sellers, especially during the holiday season. There are people who simply do not have the time to wrap presents, so they go for pre-wrapped items that they can just attach a card to and hand over.
4. Throw in a style guide.
You know how those infinity dresses are so popular? They come with a style guide that instructs owners how to twist and knot the dress to achieve a new design. You can do the same for your shirts, hoodies, and other pieces of clothing.
Make everyday styling for your buyers so much easier by considering typical wardrobe items such as a funky denim jacket, a maxi skirt, and distressed shorts that can go with the pieces you sell.
5. Wrap it for travel.
Take a cue from the Japanese brand, Muji, which strategically packages its different clothing items in a way that they would be the perfect items to bring when you’re traveling abroad or going camping. Everything is so compact and comes in a container that all you have to do is throw it in your luggage.
Doing this will turn your products into absolute time and space-savers, which a lot of consumers are looking for.
6. Add a gift.
Who doesn’t love a freebie? For your shirts made of green materials, how about you throw in a pack of seed paper (paper that you can plant and will grow in a matter of weeks), reusable straws, or bamboo utensils for free?
People appreciate the idea that they can get more for what they are paying for, especially when they are purchasing fashion items, which are less likely to come with freebies compared to other merchandise.
Adding more value to your products is a strong marketing strategy that can boost your business’s competitive advantage. The six shared here are not all that you can use.
If you need more ideas, the key principle to go with is to focus on the pleasure points of your target market. For many, it is getting a top-quality product for a good price with a high perceived value. Target this point and your custom clothing will sell even more, for sure.
Momin Rabbani is the Founder of Emirates Apparel in Dubai, a trademark of Aston GB General Trading Co LLC. The company has secured authorised UAE distributor status of the world-famous American brands Fruit of the Loom and Russell Europe, also known as Jerzees. Emirates Apparel aims to be the leading supplier of quality promotional, work wear and leisurewear garments in the UAE.